What information should you put on your business card?
After studying this article, you’ll learn:
- What information you should attach to your card
- How to arrange your contact details on a regular business card
When designed accurately, your business card tells people of the first time you met & helps those interested in your products or services to get back in touch or revisit your website for more information.
Understanding what to add & what to leave out helps create a card that’s eye-catching & well-balanced. Try not to only focus on graphic components & text you want to add but also contemplate the space around them. This is often regarded as ‘negative space.’
By even thinking about your text & logo’s area, you achieve balance & give each element room to breathe. Good, the clean design demonstrates that you’re established & professional.
Your business card should cover the following:
- Company name
- Your name
- Job title
- Contact details
The illustration below shows a two-sided card, with the front concentrated on the logo, company name & tagline, while the back includes the necessary contact items. This example is just one of various ways to design a business card. It’s easy, but effective display highlights your contact information.
Information to cover on your business card
- Your Logo – Your logo is a visual symbol of what your company does & what you represent. It should epitomise your company & is a keepsake for your customers to recognise you by. When you have a logo or trademark, it makes your company feel trustworthy, professional and corporate.
- Three popular types of the logo incorporate:
- Written name: Often also stated as a wordmark, this is a printed representation of your brand. Many iconic brands use wordmarks, like Google & Visa.
- Monogram or letter mark: These logos are made of your business’s initial letters organised in creatively. Shortening is a good idea if you have a long name, such as International Business Machines (IBM).
- Symbol: This is a pictorial illustration of your business. It may be a shape related to your area of expertise or a symbolic form that portrays your brand. It can stand alone & support your written business title. The swoosh & the apple are two of the most widely known.
- Use a high-quality image at 300dpi (dots per inch) to make sure the edges look crisp when printed. Your logo should ideally work in black & white (for necessary purposes) & be scalable (from stamp-sized copies up to posters or banners). Try not to add text too close to the logo or size the logo too large. And remember to let it breathe. That’s what makes it stand out. If it looks crowded, scale the logo down a bit & increase the volume of space around it.
- Your Company Name – Give your business title plenty of space & make it prominent. It’s arguably the most critical piece of data on your card, as it’s what people are most likely to identify. Generally speaking, your business’s name should be the most significant piece of text on your card.
- Your Tagline – Try to sum up what you offer in six words or less. “Brand Strategy for All,” says that Smith Consulting Services provides branding services to an assorted mix of clients & doesn’t specialise in one sector. It’s professional, honest & concentrates on the core service.
- Your name- Give this text field distinction to help people remember your name & create a personal link to your business.
- Your Job title – This works as a good memory jogger. Not everyone’s good with names & some people are more inclined to remember you for your field of expertise.
- Your Website – You can leave out the http://, it’s not necessary and takes up space. There must be consistency within the design of your business card & your website, so bear that in mind if you’re creating a card when you already possess a website or vice versa.
- Your Contact details (phone number, email, address) – Contact information is usually aligned left, right or centred. If you have a preferred contact method, such as an email or phone number, emphasise it with a larger size or a prominent placement.
If you operate out of a brick & mortar location, attaching your address is vital to improving foot traffic. If you work virtually or on-site, you can leave it out to save space. Phone number & emails are crucial, as these are how most people will contact you.
Keep your primary information inside the safety lines.
- Trim area
- The exact cut can happen anywhere between the bleed line & the safety line because of the manufacturing tolerances involved in printing. That’s why it’s essential to keep your text & important images inside the safety line & out of the trim area.
- Bleed line
- The very edges of the document are named the bleed lines. To prevent an unwanted white border from showing at the edge of your document, be sure to spread any background colours or design elements to the edge.
- Safety line
- The safety lines are boundaries that are inside the area where the cut will take place. Keep all necessary information, like names, phone numbers, addresses or logos within the safety line to guarantee that they aren’t cut off.